Audience research

To gain further insight on how I should structure I created a survey on music and music videos to find out individuals different preference. Knowing what individuals favourite genre is will be very useful for making sure my group has picked the correct song. With the majority of respondents picking pop music it is more likely our group will look into pop songs. Pop music is good as there is a variety of different music in the pop genre.                                                                                                                                                         

Having an audience who listen to music a lot will mean they keep up with popular music and will know a variety of music. 

With every respondent listening to at least some variety of music it gives our group lots of flexibility when choosing our song.

Many respondents said they will want to see a short story in a music video. This will help as our group have experience building a short story from our previous coursework of making an opening scene to a thriller.

This is further backed up by Q5 in the picture below.

Most of the respondents were of the younger generation which is what our group will most likely tailor our music video too as we are also of the younger generation.

In this question many pop artists were named, backing up how a pop music video is right for my group.

This question gives us an insight into why people enjoy live music. This is something our group may try to replicate in our music video.

This question can help our group determine what platform we will mainly promote our artist on.